Topics to Cover In Your Pitch
The Company
- Product Description/Service
- Company Ownership
- Management Team
- Strengths, Weaknesses, Opportunities, and Threats
- Strategic Alliances
The Opportunity
- Market Analysis (Size, Growth, and Characteristics)
- Customer Analysis
-Purchasing Model
-Key Success Factors
-Cost of Acquisition/Retention - Sales Analysis (and Price)
- Customer Service Analysis and Cost of Service
- Production & Distribution (and Cost)
- Description of Competition
- Resources, Strengths & Weaknesses of Competition
- Expected Competitive Response
The Context
- Macroeconomic Environment
- Regulatory Environment
- Technological Environment
- Risk and Reward
- Discussion of Risks
- Plans to Limit Risk
- Discussion of Rewards
- Exit Strategy
- Three Year Projected Statement of Operations
- Capital Needs